The rise of tourism video marketing

According to Google: 68% of business travelers watch travel-related videos, up from 56% two years ago.

Video has become a great tool for tourism marketing, mainly for two reasons:

1. More and more, image prevails over text in Internet, and tourism marketing highly needs visuals to seduce.

2. The increasing quality of the current camcorders, combined with its fair cost, and having no need of hard equipment to produce astonishing images, allows tourism marketing to showcase locations as we have never seen before.

These two reasons make video an essential tool for tourism marketing. Nowadays, companies are not limited by TV slots anymore, so they can produce longer pieces featuring content of interest that immerse the customers.

Almost everything we do offline can now be done faster and cheaper online. For its price, Tourism firms has now the opportunity to create numerous videos and distribute them over different channels. YouTube is the most used site for travel videos, with 81% looking there for business travel and 79% for personal travel.
Video marketing is known to increase conversions. It's 30% better than any other promotional item without video.

Putting up a video with relevant keyword in a description is known to provide better SEO to your website. Videos posted in social networks lead to customer's interaction through comments, likes and shares, and they drive the audiences to the firm's website. Besides, videos hosted or embedded into the websites themselves, make audiences stay longer, which is perfect for positioning.

Hyper Smash

A video for Jordan Sights Travel and Tourism

Once the shooting for InterContinental is finished in Amman, I get in touch with someone indirectly related to the project, Mr. Adnan, who's the managing director of the agency that has driven us all around the city during these days.
We meet in InterContinental's lobby, and explains me he wants to do a commercial to show the team in the agency, in order to showcase it at the Jordan Sights' website. No need to add monuments or touristic attractions in the video, as that's what all the website is about; he wants to center on the workers and the vehicles they have for their services.
I've just got one day more in Amman, I'm leaving tomorrow, Friday, at 3h after midnight. We talk about that, this could be a hasty decision, not just because of the few time we got, but also because Friday is weekend in Jordan, so he has to convince his people to come and use a free day for work. He starts calling people, some of them are far from the city and can't be back, but others would definitely be there.
He tells me that, for him, investing on this commercial is investing on the future, as the Arab Spring is damaging the tourism all around the region, and Syria is in its boiling point.
We close the deal, we schedule the shooting, and I spend my last day in Amman filming the commercial for Jordan Sights!